Singapore’s BlockchainSpace has partnered with Smart Communications, the largest telecom provider in the Philippines, to bring Web 3.0 to a wider Southeast Asian audience. This collaboration was realized in August 2023 with the launch of YEY at the FIBA Basketball World Cup, which attracted a large global audience. The event allowed both companies to showcase Web 3.0 through a major sporting event, aligning with their shared vision of making Web 3.0 accessible to all. QR touchpoints were strategically placed at tournament venues, allowing attendees on the Smart telecommunications network to receive exclusive Smart-FIBA Shinys as tokens of their participation. These tokens also served as on-chain tickets for an off-platform promotional raffle in partnership with the Philippines’ Department of Trade and Industry. Winners were selected based on their wallet addresses, with the number of Shinys collected acting as multiplier factors in the raffle. Prizes included highly sought-after FIBA finals phase tickets and other exclusive rewards.

The YEY app, built on the Polygon PoS blockchain protocol, offers a user-friendly solution for navigating the crypto journey. It simplifies the process of creating wallets and receiving NFTs, ensuring a seamless and secure onboarding experience. The app also empowers creators, games, and brands to create exclusive digital collectibles in the form of NFTs called “Shinys.” These collectibles can be minted on the platform, shared with superfans and community members, and displayed in custodial wallets. YEY aims to lower the entry barriers and position itself as the easiest way to join the Web 3.0 landscape, while fostering passionate communities for a thriving ecosystem.

The deployment of YEY at the FIBA Basketball World Cup demonstrates its commitment to integrating real-life user experiences with blockchain technology, showcasing its practical applications. This partnership propels YEY beyond the Web 3.0 ecosystem and into the mainstream market, proving the seamless integration of blockchain technology with real-life use cases. The potential for YEY to create value and connect communities is limitless due to its user-friendly interface. While the platform currently has a waitlist, it welcomes enterprise collaborations of any size or industry.

YEY is a community-collectible platform hosted by BlockchainSpace and is currently in its pre-alpha stage. BlockchainSpace is a Singapore-based Web 3.0 solutions company for gaming and creator communities, enabling community owners to manage, grow, and monetize communities together. The company’s partnership with Smart Communications and the successful launch of YEY further strengthen the relationship between the Web 3.0 community, creators, brands, and games in Southeast Asia. This community-driven platform direction has gained support from Infinity Ventures Crypto, a California-based venture capital firm, and is set to make a lasting impression on the global tech landscape.