Starbucks bids adieu to its loyalty initiative, ceasing the distribution of non-fungible tokens (NFTs) via the Polygon (MATIC) blockchain.

In December of 2022, the renowned coffee empire unveiled the Starbucks Odyssey venture for preliminary testing, initiating a journey for its participants. This endeavor invited members to engage in assorted activities tailored around distinct themes, earning them NFTs christened as “Journey Stamps” alongside supplementary points, granting access to a plethora of benefits and interactive marvels.

However, nearing the end of a two-year odyssey, Starbucks divulged its decision on Monday to retire the program, marking March 31st as its curtain call, with members given until March 25th to conclude their ongoing expeditions. In the words of the coffee colossus, “The Starbucks Odyssey Beta must draw to a close, clearing the path for what lies ahead as we navigate the evolution of our program.”

While Starbucks bids farewell to the initiative, the legacy of the stamps shall endure within the realms of the NFT marketplace Nifty Gateway. These digital marvels retain their tradability across various platforms, ensuring their continued relevance in the virtual realm. As Starbucks reassures its community, “The Odyssey marketplace shall seamlessly transition to the Nifty marketplace, allowing for the perpetual trading, buying, and selling of Odyssey stamps. Furthermore, patrons can opt to transfer their stamps to external wallets, facilitating their engagement across alternate platforms.”

The allure of Starbucks’ NFT offerings has captured the attention of collectors worldwide. Notable instances include the Holiday Cheer Edition stamp, unleashed on December 16th, 2022, fetching an average selling price of $883.20. Equally remarkable was the swift depletion of the 2,000 Siren Collection stamps, each priced at $100, which vanished within moments upon their release in March of the preceding year.

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